gladwell’s latest article in the new yorker once again focuses on success. this time he formulates a plan to help us – the little guy, the underdog – win.
Insurgents work harder than Goliath. But their other advantage is that they will do what is “socially horrifying”—they will challenge the conventions about how battles are supposed to be fought.
if you haven’t read all of gladwell’s articles in the new yorker or his best selling books (tipping point, blink, outliers), you must. if you don’t know who he is, it’s time to learn.
